Vulnerable is crossed out in white and Valuable is visible in orange on a grey background.

In this session for the Northern Ireland Federation of Housing Associations, Paul suggests that the sector should drop any talk of social housing stigma and instead focus on reshaping itself around the needs of people who live or aspire to live in it.

What is the value of the social housing brand and do we even need to be a ‘brand’ at all?

Paul outlines some areas in which housing associations could strike a better balance between performance and PR and , more importantly , build trust with customers and the public alike